Which action is considered unprofessional conduct for funeral directors?

Aiding a suspended or revoked licensee is deemed unprofessional conduct for funeral directors because it compromises the integrity and ethical standards of the profession. Funeral directors are expected to adhere to regulations and licensure requirements that are put in place to ensure public safety and professionalism within the industry. Assisting someone who is not legally allowed to practice undermines those standards, poses risks to families seeking services, and could result in penalties for the director involved.

In contrast, recommending products to families, offering discounts, and conducting grief counseling are generally accepted practices within the profession, provided they are done ethically and transparently. These actions can enhance the services offered and reflect care and concern for the needs of the bereaved. However, any recommendation or service must be compliant with professional regulations and should not exploit vulnerable families.