What should be included in educational materials provided to consumers?

Educational materials provided to consumers should focus on transparent and informative content that helps them understand their rights and the various service options available to them. The inclusion of this information is essential as it empowers consumers to make informed decisions regarding their funeral planning. Details about rights and service options can cover what consumers are entitled to under state laws, the various types of funeral services or merchandise they can select, and any legal obligations that funeral providers must adhere to.

In contrast, advertising slogans and discounted service packages are primarily promotional and do not serve the educational purpose intended for consumers. Testimonials, while potentially useful in a marketing context, may not provide the direct, necessary information about rights or options that consumers require to navigate their choices effectively. It's crucial for educational materials to prioritize clarity and helpfulness to ensure consumers have a comprehensive understanding of their available options and protections.