What is allowed regarding advertising for funeral directors?

The correct choice highlights that advertising by funeral directors must involve only licensed individuals. This adherence is critical to maintaining professional integrity and legal compliance within the industry. License requirements ensure that the individuals representing the funeral services are qualified and adhere to specific standards set forth by regulatory bodies.

When funeral directors market their services, they must portray themselves as licensed professionals to maintain the trust of the public and comply with state regulations governing the funeral industry. This includes ensuring that any individuals represented in advertisements are properly licensed to provide such services, thereby protecting consumers from misleading claims or misrepresentation.

The other options present misconceptions about advertising practices. For instance, using testimonials may have specific restrictions to prevent false claims or misleading endorsements. Guaranteeing services and prices can be problematic as it may mislead consumers about the nature of the industry, where prices can fluctuate based on services rendered. Additionally, marketing that involves deceased individuals' names is typically constrained to respect privacy rights and the dignity of those who have passed, often requiring consent from family members or adherence to specific legal guidelines.